02.28.11
Important to ME
Vegas… for many in the flooring industry this word elicits groans and memories of aching backs, sore feet, splitting headaches (for some unknown reason) and sleep deprivation. However, the feet keep walking to the Surfaces convention every year.
This year at Surfaces I was standing in a group that was being videoed by an equipment manufacturer for a “technical training” video. Two weeks later I received a generic email from the manufacturer rep with these words, “Thanks for being in our company video” and the link to view it online. I like to think that I am immune to manipulation by marketing gurus but with great gusto I clicked on the link and waited for the video to load. And waited… And waited. I then fast forwarded the video, scanning for a glimpse of the new Surfaces star and there I was, towards the end of the video, visible for a fraction of a second.
Why did I click on the link? Ok, I admit it. I wanted to see myself on the silver screen. It was important to ME. And therein lies the lesson. So often, we advance our own agenda in business and in life with little consideration of what is best for our clients or acquaintances. If we take a second to stop and listen, we might be surprised that they will tell us what they need or want. It may be a simple recognition of our appreciation for their business or as complex as a specially designed product or program for their company. At the core of our relationships is the unspoken rule, “Make me feel important.” What can you do today to make someone feel important?
Next time you see me don’t be shy. Since I’m practically a celebrity, I’ll be glad to give you an autograph.
Regards,
Brian Boek
