10.30.12
The Great Resource
When most people have a mechanical problem with their vehicle, they go to the local mechanic. However, I look at it as a challenge of man versus machine- unfortunately, the machine often wins. I find enjoyment and a sense of accomplishment solving the problem; until it becomes too technical then it’s time to call the professional. That is what happened recently . I had given up and called to set an appointment. My mechanic asked a few questions then told me to try tightening an axle nut that he had issues with on a similar vehicle. The advice was successful and saved me $400.00. I now call him The Great Resource.
This is not the first time that my mechanic has been a resource. He could have set the appointment, charged me his fee and that would have been perfectly acceptable. However, I have now told countless people this story. It’s a story of trust, appreciation and respect that when he tells me a repair is needed he will do it correctly and charge me a fair price.
Are you and your company known as a resource? Companies and sales representatives that are known as problem solvers for their customers are rewarded with more loyalty. The person that gives a recommendation that is best for the customer whether or not they receive a sell at that moment earns respect that will pay dividends for years to come. In the past few years much of our focus has gone to revenue growth and profitability which is extremely important. As the economy continues to grow, consider ways to become more of a resource to customers. It could be offering a seminar to store owners that gives them ideas on marketing, sales, installation training or financial education. The possibilities are endless. I encourage you to meet with your management and sales team and discuss ways to become the great resource.
Regards,
Brian Boek
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