10.19.19
Should Have Made the Call
The basics of promotion and marketing are relatively simple but I was reminded recently that basics sometimes get overlooked.
When promoting an event I relied heavily on emails to inspire attendance. I neglected to balance that with direct phone calls to the VIP’s that were expected to attend. It was a reminder that in today’s barrage of emails, a personal call to someone can work in ways that email fails to do. A phone call and text is harder to ignore than the personal touch.
So for all of you VIP’s out there who miss me, stand by for your phone call… or you can also call me!
Regards,
Brian
