01.27.10
Have You Seen Big MO?
How many times in the past few weeks have you seen Big Mo?
Professional and playoff games alike have been filled with Big Mo. The team that is favored to win suddenly finds themselves the victim of Big Mo- the Big Momentum shift. If your home team is losing, the atmosphere in the stadium deflates as the home team continues with mistake after mistake (By the way, I don’t want to talk about the Chargers). Their comfortable lead vanishes while the underdog fights their way to victory.
Is Big Mo on your side in business or do you find yourself waiting and hoping that things change? Momentum is generated in business when there is a focused effort to capture market share in a particular segment or pursue a specific ideal. In a sense, you create your own momentum. If you are continually lamenting the poor state of the economy, revenue and profitability, Big Mo will never find you. Mistakes and bad business decisions will make it difficult to gain a foothold against your competition. However, if you position and make decisions in your business now for the future upswing, momentum will begin to build and your competition will be the ones left behind wondering where is Mo.
Now go find Mo!
Regards,
Brian Boek
