02.25.19
When Going Out of Business…
A mass of banners flying in the wind announce the closure of another business. I find it interesting this business never stood out in my mind until they were announcing they were going out of business and all of the prices were now being discounted.
This is not an uncommon occurrence. A business that is struggling now believes it is time to start marketing and promoting their products in a more active manner. The logical question is, why now? Wouldn’t it make more sense to market and promote in the good times as well as the bad times? The answer is yes it would.
What is your company doing to actively promote its services or products? Whether or not your business is currently growing or struggling, brainstorm ways to continue to keep your brand in the forefront of your customers minds. Engage them with a consistent message that encourages action and leads to more interactions that will result in increased sales.
Regards,
Brian
