04.25.16
There’s No Crying in Sales!
A frustrated sales representative knows that he is losing business to his competition. There are a variety of ways he could approach this challenge. The choice he made was to whine and complain about the lack of support from the customer and argue regarding past issues. This was obviously one of the worst choices he could have and it further alienated his customer. He was not aware of the unspoken rule…There’s no crying in sales!
We all have the client that we may be frustrated with but rarely is arguing with the customer and whining going to yield results. A better choice would have been to request a meeting to determine how to grow the business. Be prepared to ask the difficult questions regarding past difficulties and ideas how to improve. Acknowledge past mistakes and discuss taking baby steps forward to earn the business one small piece at a time. Often, a little humility and an apology can be big step forward to gaining a customer’s commitment.
So wipe away the tears and go win that customer’s heart back!
Regards,
Brian
