07.30.13
Measure Their Feet
As an avid outdoorsman, comfortable hiking boots are a necessity. Every few years I make the trek to the retailer that specializes in all things large and small related to the outdoors. They are knowledgeable, busy and don’t really seem to care whether or not they get the business. I was ready to spend two to three hundred dollars but left because it was a near self-service experience and I had questions and wanted answers.
A smaller retailer that has similar product lines is closer to my house so I went there to seek better service. Their prices and rebate deals aren’t the same as the larger store however their service is more personal. When I arrived, the salesperson began to ask me questions about the type of hiking/backpacking I do and the type of boot I had in mind. She then said, “Let’s measure your feet.” Once she did that she was able to recommend the best size and boot that would work for me. A short time later, I was the proud owner of a pair of the latest, greatest hiking boots.
What a reminder! It is so easy to think that larger companies have it all together but if they are not careful, many lose the personal touch that customers still crave. “Measuring the feet” of your clients means paying special attention to what they need and what makes their business profitable. That extra attention can bring great rewards now and in the future. Go “measure their feet” today!
Regards,
Brian
