02.28.12
I Don’t Get It
For some people, watching the Super Bowl commercials have become almost as important as the game itself. Super Bowl XLVI (46) was no different. I don’t know if this happened to you but after a few of the commercials, the room full of family and friends fell silent. One brave soul stated, “I don’t get it.” Much to their delight, no one else in the room “got it” either and had no idea what the product or company in the commercial was.
Isn’t it amazing that companies will spend millions of dollars on a commercial only to have people not understand or even know what the advertisement was promoting? It can seem so clear to a marketing professional what the message or theme of a promotion should be. However, if our customers are confused or unclear, all of the advertising in the world will not overcome a poorly designed or executed marketing campaign.
Consider this brief checklist in your next marketing event.
•Does my customer understand what product or special we are promoting?
•Are points of interest highlighted and easy to read?
•Is there a call to action?
•Who should the customer contact for additional information?
•Will the customer “get it”?
This year help your customers “get it” and you will reach your goals of building a more successful business.
Regards,
Brian Boek
