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Top 10 Reasons Boek Consulting Group's Email Marketing Works
Using your standard email system (e.g. Outlook®, Eudora®, Hotmail®, AOL MailSM, Yahoo® etc.) to send a BCC text or HTML message to your list is not the best tool to do it right. Why not? Because your standard email system is not designed for marketing and therefore has significant limitations that can actually undermine, rather than aid your marketing efforts.
1. Boek Consulting Group Creates Great Looking Emails
We provide professional great-looking HTML emails that communicate the image and information that you want to define your company.
2. Requires No Technical Skill or Support Staff
Boek Consulting group handles all of technical and difficult aspects of email marketing.
3. Delivers Measurable Results
Boek Consulting Group enables you to measure the response of each email campaign. We report the number of emails sent, opened, who opened, who clicked through and which links they clicked on.
Reports also show new subscribes, unsubscribes, bounces and formal spam complaints. These reports help you track and measure your success, target more effectively, determine warm leads and improve your results over time. By understanding the individual and campaign results, you will know your subscribers better, and build more effective future email campaigns.
An important note: What you don’t know can hurt you. If you send your email from a standard email systems and it generates spam complaints, you won’t know about them. Furthermore, if your email is perceived as spam by ISPs, you run the risk of having your entire corporate email server blocked. Businesses need to go through email service providers that can help them stay on the right side of the ISPs.
4. Gets Higher Email Deliverability
Boek Consulting Group's email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient's inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just "drop" emails without sending a bounce message. With our service, you will know which emails got delivered and why - or why not.
5. Handles Formatting
Boek Consulting Group makes sure your emails are delivered to your subscribers in the correct format every time. Standard email clients can't tell which email format each recipient is able to receive - HTML or text. If you send HTML from your standard email client, some of your recipients will get gibberish that they can't read. In addition, the size of your email may exceed the requirements of the ISP or corporate domain, making it more susceptible to blocking and filtering. If you send only plain text, you'll be missing out on response rates up to 35% higher with HTML.
6. Is an Approved Bulk Mailer
Many email systems and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Our service provider is a recognized email marketing service and has strong relationships with ISPs. These relationships make it easy for you to send bulk email.
While your email address is listed as both the "from", and "reply to" address, the email is actually being sent by the provider's server - recognized by the ISPs. Today, our service provider sends over 650 million emails every month on their customers' behalf.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the "To:" line. This violates all of your list members' confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email.
8. Provides List Hosting and Management
Boek Consulting Group hosts and helps manage your email list and automatically performs critical list management functions. These functions can include: signup for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click. Because you are required by law to process an unsubscribe request within 10 days, the unsubscribe functionality alone is critical to successful email marketing. In addition, we handle the bounced emails for you. If you use your email system, you are probably overwhelmed by the bounces that you receive in your email box. Our service will manage bounces, differentiating between reasons for the bounce (including full mailbox, vacation message, nonexistent address or blocked).
Managing these critical list management functions using your standard email system is time consuming, confusing, and prone to error.
9. Includes Frequent Updates and Enhancements
With email marketing, it is critical to keep up with legal compliance and new technology on the spam elimination front. Most new technologies employed by ISPs to eliminate SPAM will require changes in both how you send email, and what you send. Also provided are regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.
10. Complies With Email Laws
As email marketing matures, so do the laws. Our provider takes a number of steps to keep you and your organization in compliance with U.S. laws. For example, the U.S. CAN SPAM law that went into effect in January of 2004 requires that every email campaign include the physical address of the sender, and that unsubscribes be honored within 10 days of the subscriber's request. Because our provider is in tune with these requirements, we have tailored our system to stay in compliance at all times.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the "To:" line. This violates all of your list members' confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email.
8. Provides List Hosting and Management
Boek Consulting Group hosts and helps manage your email list and automatically performs critical list management functions. These functions can include: signup for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click. Because you are required by law to process an unsubscribe request within 10 days, the unsubscribe functionality alone is critical to successful email marketing. In addition, we handle the bounced emails for you. If you use your email system, you are probably overwhelmed by the bounces that you receive in your email box. Our service will manage bounces, differentiating between reasons for the bounce (including full mailbox, vacation message, nonexistent address or blocked).
Managing these critical list management functions using your standard email system is time consuming, confusing, and prone to error.
9. Includes Frequent Updates and Enhancements
With email marketing, it is critical to keep up with legal compliance and new technology on the spam elimination front. Most new technologies employed by ISPs to eliminate SPAM will require changes in both how you send email, and what you send. Also provided are regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs.
10. Complies With Email Laws
As email marketing matures, so do the laws. Our provider takes a number of steps to keep you and your organization in compliance with U.S. laws. For example, the U.S. CAN SPAM law that went into effect in January of 2004 requires that every email campaign include the physical address of the sender, and that unsubscribes be honored within 10 days of the subscriber's request. Because our provider is in tune with these requirements, we have tailored our system to stay in compliance at all times.
4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
5. Handles Formatting
Boek Consulting Group makes sure your emails are delivered to your subscribers in the correct format every time. Standard email clients can’t tell which email format each recipient is able to receive — HTML or text. If you send HTML from your standard email client, some of your recipients will get gibberish that they can’t read. In addition, the size of your email may exceed the requirements of the ISP or corporate domain, making it more susceptible to blocking and filtering. If you send only plain text, you’ll be missing out on response rates up to 35% higher with HTML.
6. Is an Approved Bulk Mailer
Many email systems and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Our service provider is a recognized email marketing service and has strong relationships with ISPs. These relationships make it easy for you to send bulk email.
While your email address is listed as both the “from”, and “reply to” address, the email is actually being sent by the provider’s server — recognized by the ISPs. Today, our service provider sends over 650 million emails every month on their customers’ behalf.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the “To:” line. This violates all of your list members’ confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email.
4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
.4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
5. Handles Formatting
Boek Consulting Group makes sure your emails are delivered to your subscribers in the correct format every time. Standard email clients can’t tell which email format each recipient is able to receive — HTML or text. If you send HTML from your standard email client, some of your recipients will get gibberish that they can’t read. In addition, the size of your email may exceed the requirements of the ISP or corporate domain, making it more susceptible to blocking and filtering. If you send only plain text, you’ll be missing out on response rates up to 35% higher with HTML.
6. Is an Approved Bulk Mailer
Many email systems and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Our service provider is a recognized email marketing service and has strong relationships with ISPs. These relationships make it easy for you to send bulk email.
While your email address is listed as both the “from”, and “reply to” address, the email is actually being sent by the provider’s server — recognized by the ISPs. Today, our service provider sends over 650 million emails every month on their customers’ behalf.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the “To:” line. This violates all of your list members’ confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email.4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
5. Handles Formatting
Boek Consulting Group makes sure your emails are delivered to your subscribers in the correct format every time. Standard email clients can’t tell which email format each recipient is able to receive — HTML or text. If you send HTML from your standard email client, some of your recipients will get gibberish that they can’t read. In addition, the size of your email may exceed the requirements of the ISP or corporate domain, making it more susceptible to blocking and filtering. If you send only plain text, you’ll be missing out on response rates up to 35% higher with HTML.
6. Is an Approved Bulk Mailer
Many email systems and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Our service provider is a recognized email marketing service and has strong relationships with ISPs. These relationships make it easy for you to send bulk email.
While your email address is listed as both the “from”, and “reply to” address, the email is actually being sent by the provider’s server — recognized by the ISPs. Today, our service provider sends over 650 million emails every month on their customers’ behalf.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the “To:” line. This violates all of your list members’ confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email
4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
5. Handles Formatting
Boek Consulting Group makes sure your emails are delivered to your subscribers in the correct format every time. Standard email clients can’t tell which email format each recipient is able to receive — HTML or text. If you send HTML from your standard email client, some of your recipients will get gibberish that they can’t read. In addition, the size of your email may exceed the requirements of the ISP or corporate domain, making it more susceptible to blocking and filtering. If you send only plain text, you’ll be missing out on response rates up to 35% higher with HTML.
6. Is an Approved Bulk Mailer
Many email systems and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Our service provider is a recognized email marketing service and has strong relationships with ISPs. These relationships make it easy for you to send bulk email.
While your email address is listed as both the “from”, and “reply to” address, the email is actually being sent by the provider’s server — recognized by the ISPs. Today, our service provider sends over 650 million emails every month on their customers’ behalf.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the “To:” line. This violates all of your list members’ confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email.
4. Gets Higher Email Deliverability
Boek Consulting Group’s email marketing provider consistently delivers above 97% of the emails on its clients behalf into the recipient’s inbox, compared to an industry average of 81%. This is measured by a third-party company. Strong permission policies are maintained and an active anti-blocking team work with receiving ISPs on your behalf to ensure that your email is delivered and delivered with proper protocols. We develop relationships with ISPs and are white listed to be sure your permission-based email gets through.
All outgoing emails are monitored to ensure that all major ISPs and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With our service, you will know which emails got delivered and why — or why not.
5. Handles Formatting
Boek Consulting Group makes sure your emails are delivered to your subscribers in the correct format every time. Standard email clients can’t tell which email format each recipient is able to receive — HTML or text. If you send HTML from your standard email client, some of your recipients will get gibberish that they can’t read. In addition, the size of your email may exceed the requirements of the ISP or corporate domain, making it more susceptible to blocking and filtering. If you send only plain text, you’ll be missing out on response rates up to 35% higher with HTML.
6. Is an Approved Bulk Mailer
Many email systems and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Our service provider is a recognized email marketing service and has strong relationships with ISPs. These relationships make it easy for you to send bulk email.
While your email address is listed as both the “from”, and “reply to” address, the email is actually being sent by the provider’s server — recognized by the ISPs. Today, our service provider sends over 650 million emails every month on their customers’ behalf.
7. Follows Professional Mailing Practices
For those of you using Outlook or another email system, mistakes can happen. Perhaps the most common is exposing your entire list in the “To:” line. This violates all of your list members’ confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link, or a physical mailing address is now against the law. Our provider has built in features that help your email marketing efforts work within the letter of the law. It provides an automatic and immediate unsubscribe, and requires you to include a physical address in every email.